INITIALIZING
01Story 02Constellation 03Work 04Human.exe 05AI Lab 06Contact
Houston → Everywhere
HOUSTON → EVERYWHERE

Yash Kukreja

is a strategist

I don't build careers. I build unfair advantages.

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I solve business problems. Technology is simply one of my tools. I obsess over systems, connect dots others miss, and turn ideas into things that ship.

// STRATEGY × PRODUCT × AI × GTM

Chapter 01 · The Story

Curiosity is the common thread.

ORIGIN

The kid who asked "but why?"

Grew up in India taking things apart, both machines and business models. Learned early that every system has a logic, and if you can find it, you can improve it.

THE LEAP

New countries, zero safety net

Packed up and moved across the world as an international student. Rebuilding context from scratch teaches you to learn faster than the environment changes. It became a superpower.

THE OPERATOR YEARS

Startups → unicorn → enterprise → the deal side

Ran go-to-market across the whole spectrum: startups, hypergrowth at SaaS unicorn Whatfix, then enterprise sales and account management at Dun & Bradstreet. Crossed to the deal side in corporate development, building financial models for an energy firm. Sales taught me people. Deals taught me numbers. Together they taught me judgment.

THE BUILDER YEARS

Builder mode: on

Co-founded and scaled an online community to 30,000+ members. No playbook, just iteration. Then AI erased the excuse of not knowing how to code. I started vibe coding: apps, agents, and automations shipped through pure iteration. Building beats theorizing.

2024–2026

MBA, Rice University

Strategy, AI Technology, and Finance at the Jones School. Built cost models for a Fortune 30 company, explored ETA, designed GTM for a Panamanian real estate giant, won case competitions, and led student organizations. One conviction crystallized: the AI-native operator is the most valuable profile of this decade.

NOW

Growth & AI, in the arena

Leading growth and AI in the staffing world, consulting startups and companies on AI and growth, and documenting the whole journey on @yashintheloop. The long game: found a company. Everything here is a rep toward that.

Chapter 02 · The Constellation

Skills aren't bars.
They're stars.

Tap or hover any star. Every star is a skill, every connection a project where they collided.

Strategy AI Product Commercial Ops & Leadership
Chapter 03 · Selected Work

Every project is a product launch.

001COMMUNITY

Zero to 30,000

Co-founded an online community and scaled it past 30K members with pure experimentation and content velocity.

30K+MEMBERS GROWN
002AI × FINANCE

Fortune 30 cost engine

Built a procurement cost engine spanning multiple categories for an energy giant, then made it reusable.

F30CLIENT SCALE
003GTM SYSTEMS

The 90-day growth engine

Outbound, sales automation, and ICP testing fused into one system. Three channels, tiered personalization, weekly experiments.

90DAYS TO A REVENUE MOTION
004VIBE CODING

Vibe-coded with AI

No CS degree. I ship apps, agents, and internal tools by pairing taste with AI. This site included.

100%VIBE-CODED
005CREATOR

@yashintheloop

A public creator brand on AI, tech, and business. Built in the open, one post at a time, toward a bigger endgame.

LongGAME, PLAYED DAILY
006INTERNATIONAL GTM

Panama market playbook

Designed go-to-market strategy for a real estate giant during my MBA. Frameworks travel, context doesn't.

LatAmMARKET STRATEGY
Chapter 04 · Human.exe

Running human.exe...

Matcha protocol
🍵 0
cold iced matchas logged while you've been on this page. Click the glass. I dare you.
Passport status
14+ countries
traveled. Lived in 4, studied in 3. SF and NYC are next on the map.
Now playing
Acquired
rotating business podcast obsession
Currently obsessed with
  • Agentic AI workflows ONGOING
  • Fantasy Premier League SEASONAL
  • Pickleball WEEKENDS
  • Houston food scene ALWAYS
  • Personal brand engineering IN PUBLIC
Current AI stack
  • Claude THINKING PARTNER
  • GPT SECOND OPINION
  • n8n AUTOMATION
  • Emergent VIBE CODING
  • Custom agents LEVERAGE
"The people who are crazy enough to think they can change the world are the ones who do."
THE QUOTE THAT STARTED IT
Random fact
I vibe-coded an app to negotiate my own job title. Click for another fact →
Chapter 05 · The AI Lab

Where I experiment.

Live

GTM research agent

An agent that profiles target accounts, drafts tiered personalization, and scores intent signals before a human ever opens LinkedIn.

Claude APIAgentsOutbound
Live

Playbook library

A living library of prompts, frameworks, and workflows for strategy, sales, and content work. My second brain, versioned.

Prompt SystemsKnowledge OpsClaude
Live

AI & growth advisory

Consulting startups and established companies on AI adoption and growth systems: what to automate, what to build, what to skip.

AdvisoryAI StrategyGTM
Cooking

Content engine

A pipeline that turns raw ideas into platform-native content for my creator brand. Idea in, post out.

AI WorkflowsCreator ToolsDistribution
Cooking

Community OS

I built a big community once and moved on. This is the "what would I do differently with AI" thought experiment.

ProductCommunity0→1
Live

This website

Custom particle physics, a skills constellation, and at least four easter eggs. Try the Konami code. Or type "matcha".

AI-builtCustom motionZero templates
Chapter 06 · Open Channel

Let's build an unfair advantage.

yash@kukreja: ~/inbound